HP Printer

3 Ways to Flip Repeat Customers into Subscribers

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Repeat business drives the value of your company, and you can categorize these sales into one of two buckets: Reoccurring revenue comes from customers who purchase from you sporadically. They’re satisfied with what you offer, and they…
Waste Management

How to Turn Repeat Customers into Subscribers

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Many people mix up re-occurring and recurring revenue, but one is much more valuable than the other.  Re-occurring Revenue Re-occurring revenue comes from customers that have a re-occurring need for whatever you sell and buy from…
Break Fix

The Simplest Form Of Recurring Revenue Virtually Every Business Can Adopt

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Recurring revenue makes your company more predictable, extends the lifetime value of a customer and ultimately makes your business more valuable. If you’re unsure how to create these automatic sales, a simple service contract can be the place…
Spin Class

How to Create a Recurring Revenue Model That Appeals to Customers

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Have you struggled to identify a recurring revenue model that will work in your business?  If so, you’re not alone.  Most owners understand the benefits of recurring revenue, such as predictable cash flow and an increase in…
fortune teller

Why Companies are Adopting Subscription Billing Models

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Volvo recently announced they will make their cars available on a subscription model where consumers will pay one fixed fee per month for access to a car which includes insurance and maintenance. Everything from tooth brushes to flowers…
This is the Sign

The Surprising Way Companies Like Netflix and Amazon Conduct Market Research

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Companies like Netflix, UrthBox, and Amazon are leveraging the subscription business model to discover what their customers want next. In a traditional business, the customer buys your product or service once, and it is up to you to try…
sticky bun

Creating Sticky Customers

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Repeat customers are the lifeblood of your business, but customers can be fickle. Here's how to make them sticky. In a traditional business, the customer buys your product or service once, and it is up to you to try to convince them to buy…
Dog treats

3 Surprising Reasons To Offer A Subscription

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You can now buy a subscription for everything from dog treats to razor blades. Music subscription services are booming as our appetite to buy tracks is replaced by our willingness to rent access to them. Starbucks now even offers coffee on…
alarm system

Subscribers Make Your Company More Valuable

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Why are Amazon, Apple and many of the most promising Silicon Valley start-ups leveraging a subscription business model? Subscribers not only provide steady revenue; they make your company more valuable in the eyes of an acquirer. In a traditional…
woman angel

How Three Moves Quadrupled the Value of this Business

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Are you stuck trying to figure out how to create some recurring revenue for your business?  You know those automatic sales will make your business more valuable and predictable, but the secret to transforming your company is to think…