How to Get Your Customers to Pay for New Ideas

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There is never enough money to invest in developing products when you’re running a self-funded business. When you’re running your company out of cash flow, most of your resources go into selling your existing products and services, leaving…
Target

TAM (Total Addressable Market) vs. Target Market

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As you enter the fourth quarter of the year, you may be starting to think about your marketing plans for 2023. Terms like Total Addressable Market (TAM) and Target Market may surface in your planning, and you could be tempted to use them interchangeably.…
Man Thinking in Shower

Systematize Your Business (Without Making it Boring)

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Have you ever noticed that you get some of your best ideas in the shower? Every morning, you’re stuck there for a few minutes doing something you’ve done since you were a child. Your mind knows it has a couple of minutes to think.  Employees…
Special Focus

The 2 Best Ways to Make Your Company Special

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Specializing in one product or service allows you to focus on delivering that thing better than everyone else. It enables you to hire (or train) specialists in your field, improving the quality of your work, which leads to happier customers.…
recession

Is Your Business Recession-Proof? It can be!!

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Let’s look at how to survive and prosper, regardless of the economic perspective. Why is it that some companies prosper, while others implode during an economic recession? This remains a mystery for many business owners. However, we should…
Increase your multiple

One Tweak That Can (Instantly) Add Millions to The Value of Your Business

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If you’re trying to figure out what your business might be worth, it’s helpful to consider what acquirers are paying for companies like yours these days.  A little internet research will probably reveal that a business like yours…
shades

Five Ways to Prosper During a Recession

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In each economic downturn there are many people who really benefit from the recession, and there is no reason for your company to not be included. In a bear market, business owners do not have to beat the bear, they just need to beat the competition.…
Free at Last

5 Ways to Get Your Business to Run Without You

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Some owners focus on growing their profits, while others are obsessed with salesgoals. Have you ever considered making it your primary goal to set up your business so that it can thrive and grow without you? A business not dependent on its…
Dream Team

Attract and Build Your Dream Team

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Learn how to enlist enthusiastic, productive, and lucrative individuals for your business team for greater synergy and success. Every successful entrepreneur understands that human capital is a company's most valuable asset. A dream team…
Online business

How An Online Business Consultant Can Benefit You

If you're feeling lost when it comes to your business, don't worry - many business owners reach a point where they need help to move their company forward. That's where an online business consultant comes in. Whether you're looking…