How First Impressions Can Drive the Value of Your Business

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The initial impression customers have of your business often influences how much they decide to spend with your company. This is well known, but have you ever considered how first impressions affect the way potential investors value your business? When…

How to Protect Your Equity When Your Business Is Thirsty for Cash

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In 2015 Brad Lorge founded Premonition, a technology company that provides logistics software to streamline delivery operations for large enterprise companies. While working with big businesses brought in good revenue, large enterprise customers…

One Overlooked Metric That Could Transform Your Company’s Value

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You know gross margin impacts your profit, but have you considered the impact it has on the value of your company? When assessing your company’s value, acquirers and investors will often scrutinize your gross profit margin. Gross profit…

The Purest Way to Increase the Value of Your Business

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Picture a magic slot machine. Each time you pull the arm, you make back a multiple of whatever you wagered. How much time would you devote to cranking that arm? When it comes to the value of your business, you can make many bets, but…

5 Strategies for Identifying Innovative Candidates to Replace Yourself as Founder

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In 2012, Jaclyn Johnson founded Create & Cultivate, a media company that educates and inspires women to succeed in business. By 2018, Johnson had grown Create & Cultivate to eight employees when an acquirer offered her a staggering…

3 Ways to Create a Valuable Culture Inside Your Business

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Many factors drive your company’s value, but perhaps the most important is how your business would perform without you.  To get your company to flourish when you’re not around, you need owner-like effort from your team. Inspiring…

How to Get Your Customers to Pay for New Ideas

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There is never enough money to invest in developing products when you’re running a self-funded business. When you’re running your company out of cash flow, most of your resources go into selling your existing products and services, leaving…
Target

TAM (Total Addressable Market) vs. Target Market

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As you enter the fourth quarter of the year, you may be starting to think about your marketing plans for 2023. Terms like Total Addressable Market (TAM) and Target Market may surface in your planning, and you could be tempted to use them interchangeably.…
Man Thinking in Shower

Systematize Your Business (Without Making it Boring)

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Have you ever noticed that you get some of your best ideas in the shower? Every morning, you’re stuck there for a few minutes doing something you’ve done since you were a child. Your mind knows it has a couple of minutes to think.  Employees…
Special Focus

The 2 Best Ways to Make Your Company Special

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Specializing in one product or service allows you to focus on delivering that thing better than everyone else. It enables you to hire (or train) specialists in your field, improving the quality of your work, which leads to happier customers.…