How First Impressions Can Drive the Value of Your Business

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The initial impression customers have of your business often influences how much they decide to spend with your company. This is well known, but have you ever considered how first impressions affect the way potential investors value your business? When…

3 Ways to Create a Valuable Culture Inside Your Business

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Many factors drive your company’s value, but perhaps the most important is how your business would perform without you.  To get your company to flourish when you’re not around, you need owner-like effort from your team. Inspiring…
Target

TAM (Total Addressable Market) vs. Target Market

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As you enter the fourth quarter of the year, you may be starting to think about your marketing plans for 2023. Terms like Total Addressable Market (TAM) and Target Market may surface in your planning, and you could be tempted to use them interchangeably.…
Man Thinking in Shower

Systematize Your Business (Without Making it Boring)

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Have you ever noticed that you get some of your best ideas in the shower? Every morning, you’re stuck there for a few minutes doing something you’ve done since you were a child. Your mind knows it has a couple of minutes to think.  Employees…
Special Focus

The 2 Best Ways to Make Your Company Special

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Specializing in one product or service allows you to focus on delivering that thing better than everyone else. It enables you to hire (or train) specialists in your field, improving the quality of your work, which leads to happier customers.…
Increase your multiple

One Tweak That Can (Instantly) Add Millions to The Value of Your Business

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If you’re trying to figure out what your business might be worth, it’s helpful to consider what acquirers are paying for companies like yours these days.  A little internet research will probably reveal that a business like yours…
Repeat

Will This Be the Year You Seriously Drive Up the Value of Your Company?

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If you have resolved to make your company more valuable in 2022, you may want to think hard about how your customers pay. If you have a transaction business model where customers pay once for what they buy, expect your company’s value…
power

Six Power Ratios to Start Tracking Now

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Doctors in the developing world measure their progress not by the aggregate number of children who die in childbirth, but by the infant mortality rate – a ratio of the number of births to deaths.  Similarly, baseball’s leadoff batters…
One Personality Trait

One Personality Trait Most Successful Entrepreneurs Share

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Survey a group of founders about the personality traits that made them successful, and they will be quick to use words like determination, sacrifice, and hard work. Others will show more humility and chalk their success up to personality traits…
Crisis

3 Ways To Re-Invent Yourself In a Crisis

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Veterans refer to “the fog of war” to describe how difficult decision making can be when you’re on the battlefield with imperfect information. Sometimes the obvious answer in retrospect is not so apparent when you’re in the throes…