
Why a Strong Moat Made Boondockers Welcome an Acquisition Target
Articles, Improving Company Value When it comes to increasing the value of your business, few things matter more than this:What makes you tough to compete with? That’s your moat—the thing your customers value that your competitors can’t easily replicate. Whether it’s…

How First Impressions Shape Your Business Valuation
Articles, Improving Company Value When a potential buyer first looks at your business, they make a snap judgment—what industry are you in? And that initial impression can have a massive impact on your company’s valuation. Some industries are simply valued higher than…

3 Ways to Get Your Employees to Sell More (So You Can Step Out of the Way)
Articles, Improving Company Value Let’s talk about sales—and more importantly, who’s doing it in your business. If you’re still the primary rainmaker, it could be holding your company back. In fact, if your goal is to increase business value or prepare for an eventual…

Growth Is Addictive. But Value Is What Sells.
Articles, Improving Company Value In today’s business world, growth is worshipped. Founders brag about headcount, revenue milestones, and landing on “fastest growing” lists. But if your endgame is to sell—to walk away with real money and real freedom—indiscriminate…

How First Impressions Can Drive the Value of Your Business
Articles, Improving Company Value The initial impression customers have of your business often influences how much they decide to spend with your company. This is well known, but have you ever considered how first impressions affect the way potential investors value your business? When…

3 Ways to Create a Valuable Culture Inside Your Business
Articles, Improving Company Value Many factors drive your company’s value, but perhaps the most important is how your business would perform without you. To get your company to flourish when you’re not around, you need owner-like effort from your team. Inspiring…

TAM (Total Addressable Market) vs. Target Market
Articles, Improving Company Value As you enter the fourth quarter of the year, you may be starting to think about your marketing plans for 2023. Terms like Total Addressable Market (TAM) and Target Market may surface in your planning, and you could be tempted to use them interchangeably.…

Systematize Your Business (Without Making it Boring)
Articles, Improving Company Value Have you ever noticed that you get some of your best ideas in the shower? Every morning, you’re stuck there for a few minutes doing something you’ve done since you were a child. Your mind knows it has a couple of minutes to think. Employees…

The 2 Best Ways to Make Your Company Special
Articles, Improving Company Value Specializing in one product or service allows you to focus on delivering that thing better than everyone else. It enables you to hire (or train) specialists in your field, improving the quality of your work, which leads to happier customers.…

One Tweak That Can (Instantly) Add Millions to The Value of Your Business
Articles, Improving Company Value If you’re trying to figure out what your business might be worth, it’s helpful to consider what acquirers are paying for companies like yours these days. A little internet research will probably reveal that a business like yours…