Build a Sales Machine Investors Want to Fuel
If you’re hoping to attract an investor—or eventually sell your business—understand this: they’re going to take a hard look at your sales engine.
They’ll ask questions like:
- Where do your leads come from?
- What does it cost to generate one?
- What tech stack supports your sales team?
- How do reps get appointments, and how many do they book weekly?
- What’s the close rate of your best rep… and how does that stack up against the rest?
But these aren’t just backward-looking performance metrics. Investors are trying to assess one big thing: Can this thing scale with capital, or will it crack under pressure?
Acquirers go crazy for companies where the only thing holding them back is money. They love finding a business that already has an efficient sales engine and just needs more fuel. They’ve got capital—they’re just searching for vehicles that won’t break when they step on the gas.
A Freight Broker with a Sales Blueprint
Take Gregg Romanzo, for example. Back in 2004, he launched a freight brokerage business—nothing flashy at first. Most brokers operate lean, with slim margins and just enough staff to scrape by. But Romanzo saw something different: a model with room to scale.
Here’s what he did:
- Hired sharp, high-potential people at $40k–$60k base salaries
- Trained them from scratch
- Equipped them with solid tech
- Structured comp around gross margin
Once a rep started earning six figures, Romanzo knew he could keep them long-term. And when someone proved they were top 1–2%, he built a team around them, creating paths to earn $300K, $400K, or even $500K in great years.
That approach allowed him to scale. Fast. His overhead was low, and nearly every dollar invested went into producing sales. When he sold the company, he had 200 employees—190 of them in sales.
What’s Holding You Back?
Look at your own business. Could you double or triple your sales team without everything falling apart? Have you built something that scales—not just with people, but with systems and strategy?
If so, your next move might not be a pivot or a new product. It might just be telling the right investor:
“Here’s the engine. All it needs is capital.”
That’s what buyers and investors are looking for. Not just potential—but proof of a process that works at scale. If your sales model is built to run, don’t keep it in idle. Fuel it—or find someone who will.
👇 Ready to Build a Scalable Sales Machine?
If you want to talk through how your sales engine stacks up—and what it would take to make your business investor-ready—let’s connect.
I’ve helped founders build businesses they can grow and exit from.
💬 Message me to schedule a strategy session:
📩 Email: paulwildrick@provengain.com
📞 Call: 925.963.9665
🌐 Visit: www.provengain.com
